comparison promotional video three - 2003

This promotional video is also from a university, but the main difference between the other promos I have analysed is the date. This video was uploaded 7 years ago in 2003, and therefore I hope to see some differences in the video as opposed to videos uploaded recently in 2010. I hope to see some editorial and promotional differences when analysing the video.

One of the first shots we see is of students getting on the Gloucestershire university bus, it is a clear establishing shot. This signifies the business and atmosphere of the university and links to our junction promotional video by building up tension for the video, this is similar to the crowd shot in our junction video.

Yet again, these next two shots are also establishing shots which signify the business, atmosphere and feel of the university. Yet again, this links to our junction promotional video by building up tension and a busy atmosphere.

These two shots show interviews with various students at the University. These interviews give an idea what the university would be like and what students can expect if they were to study there, this shows the gains of studying at the university from personal points of view, and this is very similar to our junction promo video in the fact that it has interviews which show a personal experience and views on the venue advertised.

These two shots clearly show the educational gain from working at the university with professional cameras, lighting etc, and this is designed to attract students watching the video, obviously the target audience is students ready to go to university. These shots are similar to our junction promotional video because our video promotes the financial, professional and personal gain through playing a gig at the junction, and is designed clearly for our target audience also.

Overall, there are some very clear similarities between this 2003 promo video for Gloucestershire university and my promo video for the junction.

There are clear establishing shots, clear interview shots and clear shots showing the gain of going to the place advertised, and these are both evident in this video and my own promotional video. Despite the time difference of 7 years, the concept of the video is very similar and I am surprised to find so many similarities between the two promo videos.

Here is the promotional video from 2003 in which I analysed: