promotional video analysis

Here is a different kind of promotional video I found on Youtube, designed for an event at the Cambridge Film Festival last year, in which we helped to advertise with posters and leaflets around town too. The promo is advertising a spy event at the arts picturehouse in Cambridge.

Although the video is very short, (only 22 seconds long) it draws the audience in very well using animation and visual attraction. Also, the video is promoting an event and the venue, this is similar to our Junction promotional video in which we promote the Fiver event and the Junction as a venue simultaneously.

This first shot you see attracts the audience with interesting animation and visual imagery, while also having animation relating to the spy event immediately, with a pair of spy glasses and text saying 'the agent'.

This next shot you see also attracts the audience, but in a different way due to the sinister red colours of the text etc. It also promotes the spy event again with different text relating to a spy.

This is where the institution branding comes in, promoting the film festival instantly. It also is still linking to the spy event with the spy glasses dotted around the logo.

This shot begins with a text animation, which is again visually interesting. The first text you see is the date of the event, which is sensible so the audience know when the event is.

This next shot promotes the event again, with the text 'become an agent' is addressing the audience personally and therefore keeps them interested. This is similar to in our junction fiver event where we have used text to directly address the audience too.

These next two shots also promote the event by carrying on the text animation. The last part of the promotional video is actually where the spy event is being held, and I think this is effective as it sticks in the audience's memory. This is again similar to our Junction video in which the last shot you see is information about how to apply to the Fiver, and I think this works very well overall.

The spy event promotional trailer is embedded below.