Bournemouth Feedback - rising tension

During our time at Bournemouth, our MA editing student who gave us feedback mentioned a point about rising tension to create excitement in a promo, and used the example of the 02 priority advert from the TV, advertising o2 as a phone network and you would get priority tickets to shows at the 02 arena if you moved to 02 as a network. Below are some screenshots of the video.

Shots like these showing behind the scenes and backstage footage I think, really help to raise tension at the start of the video. This is similar to our promotional video in the sense of raising tension, showing dressing rooms and backstage before the event starts.

Shots like these with famous music stars help the audience to keep interested and involved in the promotional video. Obviously the Fiver bands are not as famous as stars in this promo but we would like to think that there involvement and liveliness kept bands and the audience interested in our promo.

Shots such as the ones above show the lively and excitement of the venue, and show the stars going out to the stage which shows the venues popularity. Overall I think some shots like this would benefit our video, but we do have a lot of the bands on stage playing etc which clearly helps to advertise the venue.

I think the main point about the advertisement video is that it builds up tension, which helps to keep the audience interested in the advertisement, and the promotional video too. I think some of the shots used are really effective and help to keep the audience interested.

This idea at the start of our video would really benefit it and ensure the audience stays interested, perhaps we could add more variety of shots too for the same effect.

The advert is below: