Rough cut promo video analysis

Here is an analysis of our promotional rough cut video for the junction. Below are screen grabs of footage and shots which I thought fit well with the core product, the idea of the junction and promotional shots.




Here is one of the first shots of footage I liked which I thought was shot really well and matched the core product. The aim was the advertise the Fiver event at the junction, and with this shot you can clearly see the people coming in to the event, and it is very busy so therefore makes the Junction Fiver look like a worthwhile event.




This shot is also visually interesting, as it shows the large crowds at the Junction and therefore advertises the venue. It also shows the stage and the lighting which you would get to have if you played at the Fiver. It is a good shot relating to the core product and works very well with the idea of promoting the Junction.




This shot shows one of the first bands featured in the Fiver we filmed. Here is the band After 4, and shows a short snippet of what they thought of the Fiver experience, which relates yet again to the core product of the Junction.




Here is another interview which shows another interview with another band. I think this is a effectively framed shot as it shows all three members of the band clearly in the shot talking to the camera. It gives an insight into what playing at the junction would be like and shows bands watching the video what they should expect.




Here is yet again another interview which shows each member of the band framed clearly in the shot, and shows they're experience at the Junction too, so it is good we also have a younger band aswell as an older one, so the video appeals to more than one audience.




This shot also shows what you would expect if you were to play at the Junction. This shot of the sound technician working on the sound and the text clip shows what bands would expect - which I think relates clearly to the core product.




This shot also relates clearly to the core product, with the text slogan showing the crowd you would expect as well relates clearly to what the crown would expect if they played at the Fiver.




This shot also relates clearly to the core product and shows what lighting a band would expect if they were to play at the junction. This shot is very effective as it shows all the lights from the stage and the crowd audience.




This shot also shows some general information which may attract the band. The idea was that the band get £2 for every ticket you sell, and with the shot of the large crowd suggests that a lot of money would be made. This is a good collaboration and relates to the band being interested in the video.





This is the shot near the front of the video, showing the 6 bands performing at the fiver. Although this fiver features 6 bands, the normal fivers feature five bands in general.


Overall, I think all these shots help to reinforce the core product we are trying to meet and what the band would expect if they were to play at the Fiver.